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CIBO Espresso
Competition Entry Form
CIBO Espresso café customers were given the opportunity to win a Fiat 500. The concept for the entry form ensured everyone was a winner, allowing entrants to build their own car. The entry form proved to be a success well after the competition had closed. Not only did CIBO Espresso patrons enter the competition in droves, they loved building their own little Fiats so much that these little cars have been spotted sitting on work desks, in office kitchens and in children’s rooms all over Adelaide. The promotion was also promoted on the base of the CIBO Espresso's iconic red coffee cups.